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\n\n
La ventaja de las infografías interactivas es que hacen que el contenido enganche más y sea más fácil de leer y entender. Al utilizar ventanas y etiquetas, puedes fragmentar la información compleja en pequeños fragmentos. Esto reduce la carga de información, y da tiempo a las personas a leer y procesar la información a su ritmo.
\n\n
En Marketing y Comunicación, las infografías interactivas son útiles para llamar la atención de la audiencia. Esto ayuda a aumentar la notoriedad de marca y las tasas de engagement. Las personas consumen más tiempo interactuando con la página y hay más posibilidades de que compartan el contenido.
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Si trabajas en formación, el contenido interactivo te ayudará a conseguir mejores resultados y a aumentar la tasa de finalización de tus cursos. La herramienta para crear infografías interactivas de Genially es gratis y fácil de usar. ¡Crea tu cuenta y crea tu primer diseño online!
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Antes las infografías solían ser de tamaño A4, porque se imprimían, pero las infografías online son mucho más versátiles. En Genially puedes elegir entre diferentes tamaños de lienzo, incluyendo infografías cuadradas, horizontales y verticales, optimizadas para móviles y desktop.
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Una buena infografía debe ser clara e informativa, capaz de transmitir tu mensaje en un formato relevante para tu audiencia. También tiene que ser visualmente atractiva. Utiliza colores en tu diseño crea una estructura eficaz para atrapar las miradas y transmitir ideas de forma visual.
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No puede tener demasiado texto. Es bueno incluir títulos y descripciones cortas, pero el contenido visual debe tener el papel protagonista. Los mejores ejemplos de infografía simplifican la información compleja de forma concisa y enganchan a la audiencia con una narrativa irresistible. Puedes ver ejemplos de infografías del mundo real en nuestras guías de visualización de datos y de storytelling visual.
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Cuando creas una infografía en Genially, se genera una URL, un link único. Solo tienes que compartir este link en social media, en cualquier plataforma online, por WhatsApp o por correo electrónico.
\n\n
Es igual de fácil embeber tu infografía en una página web, un post de blog o en tu LMS. Además, también puedes descargarla en diferentes formatos, incluyendo PDF interactivo o HTML para visualizarla sin conexión.
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\n\n
Una infografía de datos es una representación visual de información numérica de estadísticas. Son útiles para reportar y para la toma de decisiones, porque te ayudan a detectar tendencias. Son ejemplos de infografías de datos los gráficos de barras, mapas de calor, pictogramas, cuadros de mando, gráficos de líneas y gráficos radiales o circulares.
\n\n
Una infografía comparativa es una representación visual que contrapone dos ideas para destacar sus similitudes y diferencias. Es una herramienta valiosa para hacer comparaciones entre dos elementos. Ejemplos de este tipo de infografía son las listas de pros y contras, los gráficos de antes y después y las comparaciones de producto.
\n\n
Los diagramas sirven para desglosar temas complejos utilizando iconos, formas, flechas y gráficos. Son infografías de diagramas interactivos los diagramas de Venn, los gráficos de flujo, los árboles de diagramas y los organigramas, entre otros.
\n\n
\n
Las infografías de mapas interactivos presentan datos geográficos en un formato visual, fácil de usar y accesible. Son una buena herramienta para social media, periódicos y blogs, marketing de contenido o lecciones de historia y geografía. La audiencia puede interactuar con estos mapas explorando los marcadores y las capas.
\n\n
Las infografías interactivas se pueden utilizar de innumerables formas para representar cualquier tipo de dato o información en un formato gráfico. Algunos ejemplos de infografías originales son los currículums infográficos, las tarjetas con recetas de cocina, los pósters digitales y los testimonios de clientes. ¡Echa un vistazo a nuestras plantillas de infografías para inspirarte!
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