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Holcim est un groupe commercial gigantesque qui propose des solutions innovantes et durables pour l’industrie de la construction.  Ses membres utilisent Genially pour créer des contenus facilement et rapidement et ils arrivent même à communiquer de manière plus créative, rapide et efficace.

\n

 

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Holcim est présente dans plus de 80 pays (la moitié des pays présents sur la surface du globe) et emploie plus de 90.000 personnes.

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Elle se positionne dans le top 3 des entreprises de l’industrie de la construction sur 80% du marché

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Elle a choisi comme axe stratégique une logistique durable et a pour principe d’innover pour la planète.

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Holcim voulait créer un contenu différentiel et très créatif pour que les messages de ses campagnes de communication marquent les mémoires.  Certains outils limitaient ses possibilités créatives ou exigeaient un niveau de savoir faire très élevé.  

\n

 

\n

L’outil idéal devait lui permettre de créer un contenu interactif sous divers formats et de manière simple et agile.

\n

 

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Avec Genially, les équipes de communication et de marketing d’Holcim créent des contenus navigables pour leur public.  Des bannières animées, du contenu pour les réseaux sociaux, des gamifications et des dossiers pour leurs réunions de travail.  Tout est interactif et fait un effet wow. 

\n

 

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L’interactivité les aide à atteindre leurs objectifs.  L’utilisation de l’outil Genially leur simplifie la vie, augmente leur productivité et leur permet de mesurer les résultats.

\n

 

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Créer des contenus toujours plus puissants pour des messages forts qui marqueront les mémoires.

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En “agilisant” la création de contenu, l’entreprise s’organise mieux et consacre plus d’heures de travail à d’autres tâches.

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Créer un contenu interactif en ligne s’aligne parfaitement sur l'objectif  de numériser l’entreprise et d’innover. 

\n

 

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Les résultats des campagnes gamifiées sont surprenants. Tous les contenus contenant des gamifications ont plus d’impact que les autres. Quand nous créons des formations gamifiées, vérifier que les gens ont assimilé le contenu est un jeu d’enfant.

\n"}}},"metadata":{"includes":{"static":{"data.content.brand.brand.entityInclude":"fr/entity/node/logo/493.json"}}}}},{"testimonial":{"theme":"secondary","boxcolor":"black","testimonialcolor":"black","imgbordercolor":"black","textcolor":"black","quotescolor":"black","testimonial":{"testimonial":{"id":"411","type":"node","bundle":"testimonial","isPublished":true,"isPromoted":false,"isSticky":false,"langcode":{"value":"fr"},"changed":1680162349,"created":1670424545,"uuid":"6ada4763-936c-4669-94e8-67042731c489","name":"Marta Vázquez","administrativeTitle":"Marta Vazquez_Holcim_02 FR","brand":{"brand":{"id":"493","type":"node","bundle":"logo","isPublished":true,"isPromoted":true,"isSticky":false,"langcode":{"value":"fr"},"changed":1713257163,"created":1678786561,"uuid":"6312189f-9c9a-4a1e-b521-9a5087c58d7f","fullName":"Logo Lafarge Holcim","dark":{"entity":{"uuid":"ad0a8f25-cc39-47c7-b521-e3d5368f7e80","mediaImage":{"alt":"Logo de Lafarge Holcim, qui utilise Genially","title":"","width":577,"height":177,"src":"https://assets-pre.genially.com/s3fs-public/images/Brands_Logo_Holcim_Black_2.png?VersionId=SDk6v.K4ROMkXcHuMKETU1zIsOZuzXA5"}}},"testimonial":{"entity":{"uuid":"7c5b1074-71ed-4365-83cc-02d1162acb3a","mediaImage":{"alt":"holcim logo","title":"","width":577,"height":177,"src":"https://assets-pre.genially.com/s3fs-public/images/Brands_Logo_Holcim_Black.png?VersionId=DhrQ1FLyZ3neupyyfrMi0q9VWPbLpHkr"}}},"testimonialLight":{"entity":{"uuid":"1ab359a5-cf7b-4815-9ff8-52b7e78f4890","mediaImage":{"alt":"Holcim","title":"","width":283,"height":128,"src":"https://assets-pre.genially.com/s3fs-public/images/Testimonials_Logo_Holcim_White.png?VersionId=ryyrOZaQZxEI8zmSXWT7WpsmWEQOezax"}}},"light":{"entity":{"uuid":"d5420447-a11d-44e4-88aa-ed44dd7d88b8","mediaImage":{"alt":"Lafarge Holcim","title":"","width":577,"height":177,"src":"https://assets-pre.genially.com/s3fs-public/images/Brands_Logo_Holcim_White.png?VersionId=QxRoRVW2.8IxIPdsPqVAz200045rYYsN"}}}}},"role":"Internal Communication Manager at Holcim","avatar":{"avatar":{"entityLabel":"Marta-Vázquez_Holcim.png FR","uuid":"477237c7-a74b-4cfa-afc5-169f13ae3c30","mediaImage":{"alt":"Marta Vázquez, responsable de la communication interne de Holcim","title":"","width":256,"height":256,"originalSrc":"https://assets-pre.genially.com/s3fs-public/images/Marta-Va%CC%81zquez_Holcim.png?VersionId=Nc.tpzITbtIcJ_2B6UQcuFIv0bKqhhQ7","derivative":{"height":220,"width":220,"src":"https://assets-pre.genially.com/s3fs-public/styles/medium/public/images/Marta-Va%CC%81zquez_Holcim.png?VersionId=XSEgNtoPktyV4mVuueFPIPHCX_BEkJwX&itok=wzwYCNsg"}}}},"testimony":{"value":"

C’est mon outil préféré pour créer du contenu créatif. Les formats interactifs triomphent sans l’ombre d’un doute : plus de vues, plus d’interactions et un meilleur suivi.  Je pourrais faire ça sans Genially ? Peut-être, mais ce ne serait pas aussi facile, aussi rapide et aussi joli.

\n"}}},"metadata":{"includes":{"static":{"data.content.brand.brand.entityInclude":"fr/entity/node/logo/493.json"}}}}}]}},{"entity":{"langcode":{"value":"fr"},"behaviorSettings":{"rowStyle":{"background":{"backgroundType":"solid","baseColor":{"color":"white"}}}},"type":"ParagraphTeaser","uuid":"a1353a70-cf21-45e9-ba09-4968e4942cd0","id":"1490","variant":"1col","bundle":"teaser","flip":true,"flipMobile":false,"headingColor":"primary","media":{"entity":{"type":"MediaIframe","html":{"value":"
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Découvrez ce modèle génial et les autres ici

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Aber du hast gerade eine unserer verschollenen Socken gefunden, danke.

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Versuche es noch einmal, indem du zur Startseite zurückkehrst.

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Ma hai appena trovato il calzino che avevamo perso, grazie.

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Tenta la fortuna tornando alla pagina iniziale.

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Mais vous venez de retrouver la chaussette que nous avions perdue, merci.

\n

Tentez à nouveau en revenant à la page d’accueil.

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Esto no es lo que buscabas","titleColor":"rWhite","subtitleColor":"rWhite","paragraph":{"processed":"

Pero acabas de encontrar el calcetín que habíamos perdido, gracias.

\n

Prueba suerte volviendo a la página de inicio.

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This is not what you were looking for","titleColor":"rWhite","subtitleColor":"rWhite","paragraph":{"processed":"

But you just found the sock we'd lost, thanks.

\nTry your luck by going back to the home page.

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