Créez des brochures numériques, des catalogues interactifs et des supports marketing avec les modèles interactifs gratuits de Genially. Faites la promo de vos produits et services avec des vidéos, des étiquettes et un contenu interactif engageant. Partagez-les ou publiez-les sur votre site Web, les mises à jour sont automatiques.
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Les brochures, les affiches numériques et les dépliants sont des outils précieux pour le secteur de l'éducation comme pour le secteur professionnel et les organismes à but non lucratif. Leurs designs visuels attirent l'attention et permettent de présenter les informations de manière attrayante.
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Les catalogues de cours en ligne, les affiches de voyage publicitaires et les brochures de biens immobiliers sont autant d’exemples de brochures numériques. On peut aussi citer les magazines numériques, les livres blancs, les flyers et les portfolios. Tous ces types de brochures ont un point commun : en plus d'être visuellement attrayantes, elles sont conçues pour être lues sur un écran.
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Les brochures en ligne peuvent se présenter sous différents formats. Le plus simple est le fichier PDF, qui imite le format typique des brochures en papier.
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Les brochures interactives ne ressemblent pas à des brochures standard, mais plutôt à des microsites internet. Ces documents contiennent bien plus que du texte et des images : ils comportent des vidéos, des graphiques animés, des boutons et des liens pour cliquer et explorer le contenu.
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\n"},"paragraphColor":"black"}},{"item":{"title":"Pourquoi créer une brochure ou une affiche numérique ?","titleColor":"black","paragraph":{"processed":"
Contrairement aux brochures papier, les brochures numériques sont conçues pour être lues en ligne. Cela signifie que votre contenu peut atteindre un public beaucoup plus large, partout dans le monde. En outre, les formats numériques sont respectueux de l'environnement, évolutifs et beaucoup moins chers. Il n'y a pas de frais d'impression ou de distribution, et vous pouvez modifier et mettre à jour le contenu quand vous le souhaitez.
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Les brochures numériques captent et mobilisent davantage l’attention du public que les sempiternelles brochures imprimées recto-verso. Et c’est encore plus vrai si vous ajoutez des éléments interactifs pour inciter votre public à cliquer. Avec le créateur de brochures de Genially, vous pouvez ajouter des liens, des boutons, des vidéos et toutes sortes de contenus web provenant d'autres plateformes à votre design. Vous pouvez ajouter les témoignages de vos clients au format vidéo, des cartes Google... tout ce que vous voulez !
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Les brochures interactives offrent une expérience utilisateur beaucoup plus dynamique que les PDF. Elles captent l'attention du public ciblé, distinguent votre marque et stimulent l'intérêt de l’audience pour votre produit ou vos services. Voilà pourquoi, créer un dépliant ou une brochure numérique c’est bien, mais l’accompagner d’interactivité c’est encore mieux.
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D'un point de vue commercial, les brochures numériques sont plus efficaces que les brochures imprimées pour générer et convertir des prospects. Vous pouvez intégrer des formulaires pour obtenir les données des prospects et les connecter à votre CRM. Vous pouvez également ajouter des boutons et des appels à l'action qui redirigent vos clients sur votre boutique en ligne.
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Ah et lorsque vous modifiez le contenu d’une brochure numérique, la mise à jour se fait automatiquement. En quelques secondes, vous pouvez ajouter de nouveaux produits à votre catalogue, modifier les prix ou corriger une faute de frappe. Tout est en ligne et votre public aura toujours accès à la version actualisée.
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Utiliser le créateur d'affiches et de flyers de Genially, c’est aussi obtenir des données précieuses, des informations dont vous ne pourriez pas disposer avec des flyers en papier. Dans l'onglet Analyses, les données correspondant au nombre de personnes qui visualisent votre affiche et au nombre de clics effectués sur chaque page ou chaque élément sont disponibles. Ces informations vous permettent d'itérer et d'optimiser vos campagnes de marketing numérique en un clin d'œil.
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Enfin, les brochures en ligne sont compatibles avec le système de référencement SEO. Genially vous permet de publier et d’indexer votre brochure en ligne sur les moteurs de recherche. Vous trouverez aussi un espace où ajouter votre description et vos mots-clés.
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\n"},"paragraphColor":"black"}},{"item":{"title":"C’est quoi un catalogue interactif ?","titleColor":"black","paragraph":{"processed":"
Un catalogue interactif est un catalogue numérique qui comprend des éléments interactifs, tels que des boutons ou des liens.
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Les catalogues numériques sont utilisés pour présenter des produits ou des services de marque à des clients potentiels. Y ajouter un peu d’interactivité est la garantie que votre catalogue en ligne soit bien plus efficace. Vos clients peuvent cliquer sur l'image du produit qui leur plaît et accéder directement à la page qui y correspond.
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Et en plus, vos clients n'ont pas besoin de parcourir toutes les pages du catalogue. Un catalogue en ligne, c’est comme un microsite : vous pouvez utiliser un menu interactif pour que vos clients accèdent à la section qui les intéresse d'un simple clic.
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Utiliser Genially, c’est pouvoir créer votre catalogue ou votre brochure personnalisée et ajouter des éléments interactifs en quelques clics, sans avoir recours à la programmation. Oubliez les maux de tête liés à la conception de votre dépliant avec Word ! Vous pouvez créer un catalogue en ligne en quelques minutes.
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Le catalogue en ligne offre de nombreux avantages par rapport aux catalogues traditionnels. Tout d'abord, sa diffusion est simple comme bonjour, un simple lien suffit à le partager. Envoyez votre catalogue interactif par e-mail ou publiez-le sur vos réseaux sociaux sans aucun frais d'impression ou de distribution.
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Et, comme pour les autres types de prospectus créés sur Genially, vous pouvez modifier votre catalogue à tout moment : les informations sont mises à jour en temps réel.
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\n"},"paragraphColor":"black"}},{"item":{"title":"Comment créer des brochures numériques interactives","titleColor":"black","paragraph":{"processed":"
Auparavant, il fallait faire appel à une agence de graphisme ou à un logiciel payant pour créer une affiche ou un dépliant efficace. Désormais, grâce aux modèles de dépliants, de brochures et de catalogues de Genially, tout le monde peut créer des designs époustouflants en quelques minutes, sans aucune connaissance préalable. Regardez comme c'est facile :
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1. Créez gratuitement un compte Genially, ça ne vous prendra que quelques minutes. Connectez-vous et choisissez un modèle adapté à vos besoins. Il existe de nombreux modèles d'affiches, de brochures, de catalogues et de guides. Le moyen le plus rapide de trouver ce dont vous avez besoin est d'utiliser le moteur de recherche.
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2. Créez votre brochure. Ajoutez votre texte, vos images, vos diagrammes ou vos graphiques en faisant glisser les éléments vers la zone d’édition. Importez du contenu à partir du web ou téléchargez des éléments visuels que vous avez créés avec Adobe ou d'autres outils de design graphique.
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3. Personnalisez votre design, faites preuve de créativité et ajoutez les éléments de votre marque, tels que votre logo, votre typographie ou les couleurs de votre entreprise.
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4. Ajoutez de l’interactivité. Donnez vie à votre brochure ou à votre catalogue grâce à des animations, des boutons interactifs ou à du contenu multimédia intégré avec YouTube, Pinterest et d'autres plateformes.
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5. Invitez votre équipe à collaborer et à co-éditer votre brochure en temps réel.
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6. Partagez ! Lorsque vous publiez votre genially, un lien unique est généré pour chaque création. Sélectionnez l'option que vous préférez : vous pouvez intégrer votre brochure sur votre site web, la partager sur vos réseaux sociaux, l'envoyer par e-mail ou la télécharger en HTML ou en PDF interactif.
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Eine sehr einfach zu verwendende und anpassbare Vorlage, um zukünftige Studierende zu ermutigen und ihnen alle Informationen auf attraktive Weise anzubieten. Bearbeite die Bilder, Texte und Farben nach deinen Wünschen und in wenigen Minuten hast du ein Ergebnis, das alle Blicke auf sich ziehen wird.\n","lang":"DE","link":"https://view.genially.com/5e79e91617b0f90dfb8beddc","new":false,"hide":false,"urlPath":"/vorlage/interaktives-hochschul-faltblatt","geniallyId":"5e79e91617b0f90dfb8beddc","geniallyIdToView":"5e79e91617b0f90dfb8beddc","thumbnail":"https://images.genially.com/genial.ly/genially/templates/6593735c-dece-46cf-98a1-3802e4f17d98.jpeg","tags":["infografien","horizontal","fakultäten","universitäten","studentinnen","studenten","studierende","triptychon","triskele","broschüren","flyers","bildung","höher","hochschulbildung","aufgaben","aktivitäten","klassen","vorlesungen","kurse","schülerinnen","lernende","dozierende","dozenten","dozentinnen","lehrpersonen","lehrkräfte","lehrerinnen","lehrtätigkeit","lehren","unterrichten","lernen","trainings","ausbildungen","schulungen","prüfungen","tests","arbeiten","projekte","sekundarschulen","masters","semester","studienjahre","zeitschriften","magazine","studienfächer","erasmus","drei","seiten","drucken","zweige","bereiche"],"defaultColor":null,"palettes":[],"lastModified":"2025-03-18T09:31:50.195Z","createdAt":"2024-01-30T10:59:23.193Z","status":3,"comments":[{"id":"65c4d6a9efda01000663f332","author":"patrizia@genially.com","text":"Título:\nTriptychon Hochschulbildung\n\nDescripción:\nDieses interaktive Triptychon für Hochschulbildung ist perfekt für jede Hochschule oder Universität, die sich von anderen abheben möchte. Eine sehr einfach zu verwendende und anpassbare Vorlage, um zukünftige Studierende zu ermutigen und ihnen alle Informationen auf attraktive Weise anzubieten. Bearbeite die Bilder, Texte und Farben nach deinen Wünschen und in wenigen Minuten hast du ein Ergebnis, das alle Blicke auf sich ziehen wird.\n\nTags:\ninfografien,horizontal,fakultäten,universitäten,studentinnen,studenten,studierende,triptychon,triskele,broschüren,flyers,bildung,höher,hochschulbildung,aufgaben,aktivitäten,klassen,vorlesungen,kurse,schülerinnen,lernende,dozierende,dozenten,dozentinnen,lehrpersonen,lehrkräfte,lehrerinnen,lehrtätigkeit,lehren,unterrichten,lernen,trainings,ausbildungen,schulungen,prüfungen,tests,arbeiten,projekte,sekundarschulen,masters,semester,studienjahre,zeitschriften,magazine,studienfächer,erasmus,drei,seiten,drucken,zweige,bereiche","createdAt":"2024-02-08T13:27:05.090Z"}]},{"id":"5e7a2d0c8886ec216c695a20","title":"Higher Education Brochure","description":"This interactive higher education brochure is perfect for any faculty or university looking to stand out. 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A very easy-to-use and easily customizable template for attracting prospective students and providing them with relevant information in an engaging way. Edit the images, texts, and colors according to your needs and in just a few minutes you'll have a result that will capture everyone's attention.\n\nAñadir tags: colleges, universities, leaflets","createdAt":"2024-02-09T13:10:37.981Z"}]},{"id":"5e7a2cba8886ec216c695a1f","title":"Tríptico Educación Superior","description":"Este tríptico interactivo de educación superior es perfecto para cualquier facultad o universidad que quiera destacar. Una plantilla muy fácil de usar y personalizar con la que animar a los futuros estudiantes y ofrecerles toda la información de una manera atractiva. Edita las imágenes, los textos y los colores según tus necesidades y en poco minutos tendrás un resultado que captará la atención de todos.","lang":"ES","link":"https://view.genially.com/5e79ef6fbca0e50df43d6d04","new":false,"hide":false,"urlPath":"/plantilla/triptico-educacion-superior","geniallyId":"5e79ef6fbca0e50df43d6d04","geniallyIdToView":"5e79ef6fbca0e50df43d6d04","thumbnail":"https://images.genially.com/genial.ly/genially/templates/e128153b-ccc4-4e22-983b-502a95bae417.jpeg","tags":["infografias","horizontales","facultades","universidad","universitarias","universitarios","facultad","trípticos","folletos","panfletos","educación","superior","educativos","educativas","formativos","formativas","ejercicios","actividades","clases","institutos","estudiantes","alumnos","alumnas","profesores","escolares","docentes","docencia","profesorado","alumnado","enseñanzas","lectivos","lectivas","training","formacion","superiores","exámenes","trabajos","cursos","instituto","masteres","ciclos","flyers","revistas","asignaturas","erasmus","tres","paginas","imprimir","ramos"],"defaultColor":"#ffffff","palettes":[],"lastModified":"2025-03-18T09:31:50.195Z","createdAt":"2020-03-24T15:52:26.000Z","status":3,"comments":[]},{"id":"65b8d68bb12b5600086605b8","title":"Triptyque enseignement supérieur","description":"Le triptyque interactif enseignement supérieur est parfait pour les facultés et les universités qui souhaitent se démarquer. Ce modèle personnalisable et pratique encouragera les étudiants à lire toutes les informations dont vous le doterez. Modifiez les images, les textes et les couleurs, selon vos besoins, pour un résultat captivant en quelques minutes seulement. ","lang":"FR","link":"https://view.genially.com/5e79e91617b0f90dfb8beddc","new":false,"hide":false,"urlPath":"/modele/triptico-enseignement-superieur","geniallyId":"5e79e91617b0f90dfb8beddc","geniallyIdToView":"5e79e91617b0f90dfb8beddc","thumbnail":"https://images.genially.com/genial.ly/genially/templates/ddcf1004-dbaf-436e-9362-5a49e8d7cbe1.jpeg","tags":["triptyques","infographies","horizontales","facultés","facs","université","étudiants","étudiantes","enseignantes","enseignants","écoles","formations","exercices","activités","cours","professeurs","enseignements","supérieur","académiques","examens","travaux","projets","masters","cycles","flyers","revues","matières","erasmus","trois","pages","imprimer"],"defaultColor":null,"palettes":[],"lastModified":"2025-03-18T09:31:50.195Z","createdAt":"2024-01-30T10:59:23.192Z","status":3,"comments":[{"id":"65c4f0180325a30007f72360","author":"marine@genially.com","text":"El titulo se quedo sin traducir -> Triptyque enseignement supérieur \n\nDESCRIPCÍON AL DIA: \nLe triptyque interactif enseignement supérieur est parfait pour les facultés et les universités qui souhaitent se démarquer. Ce modèle personnalisable et pratique encouragera les étudiants à lire toutes les informations dont vous le doterez. Modifiez les images, les textes et les couleurs, selon vos besoins, pour un résultat captivant en quelques minutes seulement. \n\nCAMBIOS DESCRIPCIÓN:\nLe tryptique interactif enseignement supérieur (cambio titulo y articulo) \npour toute faculté ou université : pour les facultés et les universités (la traducción es muy literal y no se lee bien) \nqui souhaite -> qui souhaitent (adaptamos al sujeto debido al cambio anterior)\nUn modèle très facile à (...) encourager... -> Ce modèle personnalisable et pratique encouragera... (simplificar para facilitar la lectura)\nles futurs étudiants : les étudiants (ampliamos el publico) \net leur offrir toutes les informations de manière attrayante -> à lire toutes les informations dont vous le doterez (más natural y más fácil de leer)\n(...), selon vos besoins et en quelques minutes seulement, vous obtiendrez un résultat qui captivera l'attention de tous. -> pour un résultat captivant et en quelques minutes seulement. (evitar la subordinada y reorganizar la frase, problema mencionado anteriormente, el orden de las palabras en la frase y la puntuación en francés no es tan \"libre\" como en ES)\n\nTAGS ACTUALIZADOS:\ntriptyques,infographies,horizontales,facultés,facs,université,étudiants,étudiantes,enseignantes,enseignants,écoles,formations,exercices,activités,cours,professeurs,enseignements,supérieur,académiques,formations,examens,travaux,projets,masters,cycles,flyers,revues,matières,erasmus,trois,pages,imprimer\n\nAgregar\ntriptyques (no sé si es muy usual en francés aunque por definición es correcta, en todo caso al ser parte del titulo tiene que ir en tags)\nétudiantes, enseignantes, (faltaba el femenino)\nsupérieur, projets, (faltan)\nfacs (diminutivo)\n\ncambios: \nfalta la s del plural: formations, \n\nse quedo sin traducir/la tradu esta mal : \ncycles -> cycles\n\nquito -> instituts (en todo caso seria \"lycées\" pero además es otro publico ya no es educación superior) \n","createdAt":"2024-02-08T15:15:36.861Z"}]},{"id":"65b8d68bb12b5600086605ba","title":"Opuscolo Istruzione Superiore","description":"Questo opuscolo interattivo per l’Istruzione Superiore è perfetto per qualsiasi facoltà o università che voglia distinguersi. Un template molto facile da usare e personalizzare per incoraggiare i futuri studenti e fornire loro tutte le informazioni in modo accattivante. Modifica immagini, testi e colori in base alle tue esigenze e in pochi minuti otterrai un risultato che catturerà l'attenzione di tutti.","lang":"IT","link":"https://view.genially.com/5e79e91617b0f90dfb8beddc","new":false,"hide":false,"urlPath":"/template/triptico-interattivo-istruzione-superiore","geniallyId":"5e79e91617b0f90dfb8beddc","geniallyIdToView":"5e79e91617b0f90dfb8beddc","thumbnail":"https://images.genially.com/genial.ly/genially/templates/281d7d4a-cbda-4752-ace8-4bd4d21bddbc.jpeg","tags":["infografiche","orizzontali","facoltà","università","universitari","universitarie","opuscoli","brochure","volantini","istruzione","superiore","educativi","didattici","formativi","esercizi","attività","lezioni","istituti","studenti","docenti","insegnanti","professori","alunni","alunne","scuola","insegnamento","formazioni","superiori","esami","lavori","corsi","master","cicli","flyers","riviste","materie","stampare","erasmus","tre","pagine"],"defaultColor":null,"palettes":[],"lastModified":"2025-03-18T09:31:50.195Z","createdAt":"2024-01-30T10:59:23.193Z","status":3,"comments":[{"id":"65ce10af5f7a7000072e0ca5","author":"martaquaranta@genially.com","text":"Title: Opuscolo Istruzione Superiore\nDescription: Questo opuscolo interattivo per l’Istruzione Superiore è perfetto per qualsiasi facoltà o università che voglia distinguersi. Un template molto facile da usare e personalizzare per incoraggiare i futuri studenti e fornire loro tutte le informazioni in modo accattivante. Modifica immagini, testi e colori in base alle tue esigenze e in pochi minuti otterrai un risultato che catturerà l'attenzione di tutti.\n\nTags: infografiche, orizzontali, facoltà, università, universitari, universitarie, opuscoli, brochure, volantini, istruzione, superiore, educativi, didattici, formativi, esercizi, attività, lezioni, istituti, studenti, docenti, insegnanti, professori, alunni, alunne, scuola, insegnamento, formazioni, superiori, esami, lavori, corsi, master, cicli, flyers, riviste, materie, stampare, erasmus, tre, pagine \n\ncomentario adicional para Moni: en este caso, se crearon como la mitad de las tags, he añadido todas las que faltaban.","createdAt":"2024-02-15T13:25:03.735Z"}]},{"id":"65b8d68bb12b5600086605b9","title":"Folheto Ensino Superior","description":"Este folheto interativo de ensino superior é perfeito para qualquer faculdade ou universidade que queira se destacar. Um modelo muito fácil de usar e personalizar para incentivar os futuros estudantes e fornecer todas as informações de uma forma bem interessante. 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